Maritz Canada rebranded May, 2014 to become Bond Brand Loyalty, to align better with the business's offerings and attitude. Circles and braids represent centrifugal motion of relationships and the notion of loyalty. Bond's new brand centres around bright, complimenting colours, soft corners and iconography.
On this top-secret rebrand, I was Art Director to the Executive VP of Creative and our CEO, managing our team of designers and production artists directly, ensuring accuracy and consistency in the brand standards we were establishing.
Bond Brand Loyalty is now marketing more directly through marketing and loyalty magazines. Internally I oversaw and managed the brand standards and produced the brand guidelines.