Our Social Media volunteers raised awareness through donated ad spaces in Tumblr and posts on Facebook, Instagram, Twitter, Reddit and LinkedIn. On the day of the Global and Digital Strike (September 20), we geo targeted the section of Manhattan that the NYC strikers will be marching with Snapchat filters.
Social Media assets we made available to the public for their own profiles. Banner, Profile and Post assets were created for Tumblr, YouTube, Facebook, Instagram, LinkedIn, Twitter and Snapchat. A Facebook filter was created to overlay their profile picture, triggered to activate on September 20, and automatically deactivated on September 21.