Ford / MLSE
Ford Canada and MLSE formed a major partnership for the Leafs and Raptors' 13/14 season. As part of the XM deliverables, we produced a 'Cube' complete with DJ table (made from a Focus!), arena graphics, guerrilla campaign 'Tweet to Compete for your Seats', 'Real-Life Instagram' signs, Maple Leaf Square takeover for the Home Opener, and interactive racing and skills games. Working closely with Creative Director to leverage initial concepts from her successful pitch, I created Cube graphics, window clings, merch, guerrilla concepts, game screens, type lockups and mock ups. So, everything! Assets were complete and launched in time for the Home Opener's VIP 'Tailgate Party' in Maple Leaf Square.